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Faber SEO is the UK's specialist SEO and AI search agency for construction, manufacturing and building merchants in the UK.
We help independent merchants and retailers outrank national chains on Google and get recommended by AI assistants, turning their website into their busiest branch.

Google is no longer enough!

We get your business recommended and found in ChatGPT. Claude. Gemini and AI Platforms

Your customers have started asking ChatGPT, Gemini and Google's AI the questions they used to type into a search box.
We make sure your business is the one that gets recommended, and keep you ranking on Google while we're at it.

SEO

When people click on Google results, roughly 86% of those clicks go to organic (unpaid) results.
SEO remains the leading driver of traffic.

GEO - AI Optimisation

68% of total searches are "zero-click" searches that end without clicking any external click. AI is stealing your traffic... Recommendations are now essential.

Google Ads

Fast visibility, precise audience targeting, and full control over your advertising budget.

let's talk

Get your FREE SEO & GEO audit .

Find out what keywords your website ranks for in search engines and what queries your business appears for in ChatGPT, Gemini and other AI Platforms.
Will identify how you can target new customers and become the trusted business in your industry.

Whats Changed?

Search stopped sending you visitors, and started recommending instead.

Google still gets the traffic, but it increasingly answers the question itself, and names a handful of businesses while doing it. Being on page one isn’t the same as being in the answer. This is the gap most sites are falling into right now.

68%

of Google searches now end without a click through to any website. Questions are now answered by AI.

1 in 5

Google searches now return an AI Overview above the organic results, and the share is still climbing.

+120%

more organic clicks per impression for brands cited in AI Overviews, compared with brands that aren't.

What we do

Two jobs. One team.

SEO gets you ranked. GEO gets you recommended. They share the same foundations, so doing both together costs less and works better than treating them as separate projects.

Organic Google Rankings

SEO

Being found by people searching on Google and Bing. Still where most enquiries come from, and still the foundation everything else sits on. Keyword rankings remain an integral part of attracting customers.

  • Technical foundations:

    Site speed, crawlability, indexing and the fixes that stop search engines misreading your site.
  • Local SEO:

    Google Business Profile, map pack visibility and location pages for the areas you actually serve.
  • Content that earns rankings:

    Pages built around what your customers search for and what they need to decide.
  • Digital PR & links:

    Coverage and mentions from sites your customers and search engines already trust.
  • Ecommerce SEO:

    Category and product visibility, structured data, and fixing the technical issues that cost you sales.

Recommended by AI Platforms

GEO

Generative Engine Optimisation. Being named and cited when someone asks ChatGPT, Gemini, Perplexity, Copilot or Google's AI Overviews for a recommendation. Become the trusted business in your industry.

  • AI visibility audit:

    We run your real customer questions through every major AI engine and show you who gets named, and who doesn’t.
  • Structured data & schema:

    Making your services, prices, locations and credentials machine-readable so AI can quote them accurately.
  • Recommended by other:

    AI cross-checks other websites to see who’s recommending who. We get other sites talking about you.
  • Citable content:

    Original data, clear answers and expert pages that AI engines can lift from and credit you for.
  • Monthly AI tracking:

    How often you’re cited, for which questions, on which platforms, and how that’s moving against competitors.
Testimonials
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Alex Martin Envato Customer
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Terry Figueroa Marketing Manager
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Kaycee Hess Human Resources

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