Is Search Engine Optimisation for Local Businesses?

Search engine optimisation is essential for small businesses. Over the past decade Google has replaced the yellow pages. People no longer browse through the big yellow directory if they are in need of a local service. Instead they open up Google and carry out a quick search.

For those small local businesses who have been quick to adapt to this new form of search, Google has been providing their business with countless enquiries and sales. Regardless of whether your a brick and mortar business looking to increase the footfall in your store, or a service provider such as an electrician or plumber, having an online presence has never been more essential.

Faber SEO are SEO Coventry specialists. We have helped small businesses understand the importance of SEO and how it can generate more sales and enquiries. We work with website owners to gain an insight into their business and find out the search phrases that are most important to them.

As an example, 320 people per month search for the phrase “electrician Coventry”. Similar to other service related phrases such as “plumbers” or “locksmiths” this search phrase is very likely to carry high intent. People typing such a search will be in need of an immediate service. Having your website rank at the top of Google for such as phrase would generate a high number of business enquiries and help your company outperform your competitors. By ranking at the top of Google you can ensure that your business does not miss out on potential customers.

Ranking at the top of Google and having a well designed website with strong call to actions will significantly help your business. As a plumber, electrical, locksmith or any other local service provider there are steps that you can take to ensure that once someone does visit your website, they are more likely to enquire about your services. 

By having your contact details clearly displayed at the top of your website, you remove any hassle from the visitors point of view and make it as easy as possible for them to contact you. Ensure  that your service is clearly displayed on your website along with opening hours and location. Perhaps most importantly, ensure that your website is mobile friendly.

If you have any questions regarding optimising your website please feel free to give us a call.

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